Many businesses these days operate on a membership model that creates a win-win scenario for them and the customer. The company that offers a membership plan gains by attracting new clients who use their services for the long term. They also earn a few extra bucks through membership fees. As for the members, they enjoy several exclusive services, special deals and discounts, and attractive perks that other customers cannot access.
Access to exclusive services
One can enjoy exclusive services by signing up for a membership. For example, content streaming services offer their members the opportunity to view blockbuster movies and TV series, immerse themselves in interesting podcasts, listen to songs, or get a sneak peek into exclusive Behind-The-Scenes (BTS) footage of megaevents, all from the comfort of their homes or on their smartphones. People outside the membership circle cannot access this content.
Exclusive access makes everyone want to become a member just to experience the benefits on offer. Besides streaming services, movie theaters and other media businesses offer viewership subscriptions to their members to spoil them with great content as soon as it is released.
Discounts and savings
Most businesses offer member-only deals. For instance, they roll out discounts or special price cuts on their products and services, which only subscribers can enjoy. Some businesses offer a lower price if a member buys in bulk. This last bit may seem gimmicky, but it lets people save while the business clears out stock to make way for new inventory.
Besides rolling out discounts on their own products and services, some businesses let their subscribers enjoy discounts and other perks from their partner companies. For example, if a music streaming company partners with a beverage company, there is a good chance the subscribers of the streamer company will receive large price cuts on their partner’s beverages every month or so.
Possibility of winning “member of the month” perks
Another way people benefit from becoming members is through monthly perks and benefits. For example, some content streaming companies give out prices every month to members with the highest viewership of their movies or TV series. The prizes could be a few weeks of free extended membership, discounts on renewal, or something else.
The possibility of winning perks makes it worthwhile to become a member. From the business’s point of view, offering the perks is a small price to keep an eager and willing audience hooked on their services throughout the month.
Free entry to special events
Sometimes, if the company with a subscription model sponsors an event, its members enjoy free entry. For example, suppose an NGO is a prime sponsor of an awards night event. In that case, its subscribers may get to visit the event and access all the luminaries there without paying for them. This is just because they got a membership and became subscribers in the first place. Usually, membership costs less than the entry fee to megaevents, so one should consider subscribing, especially if they attend events often.